The Georgian market has been penetrated by Altenar through a partnership with Ambassadoribet, a company that operates in the hospitality and gaming sectors of Georgia.

This represents Altenar's inaugural foray into Georgia, thereby expanding its geographical reach.

Ambassadori, the parent corporation of Ambassadoribet, maintains a VIP casino within its hotel in Tbilisi and is currently in the process of establishing new casinos in Batumi and Kachreti.

The company has recently launched its online platform, Ambassadoribet.com, and will integrate Altenar's sportsbook solution into both its online presence and its physical casino locations.

Altenar Sales Manager Alejandro Cazorla stated, "We are prepared to provide Georgian sports enthusiasts with unparalleled access to a diverse array of betting opportunities, thanks to Ambassadoribet's distinguished presence and our cutting-edge platform.". We are eager to introduce the excitement of sports betting to Georgia and to the success of our venture.

Ambassadoribet CEO Giorgi Svanidze added, "We are thrilled to have integrated Altenar's sportsbook in anticipation of a busy summer of sports, which includes the Euros." We anticipate a long-term partnership with Altenar, as their sportsbook solution provides all the necessary components to expand our brand.

In addition to this announcement, Altenar has formed a partnership with SCCG Managed Services to improve the sports wagering and iGaming services of tribal and commercial operators in various regions.

This entails the integration of Altenar's technology to provide operators with customised solutions that are specifically designed to meet their specific needs. This will enable operators to manage their operations independently and extend their service capabilities over time.