Betano, a sportsbook subsidiary of operator Kaizen Gaming, has been designated as the official sponsor of the UEFA Europa League and the UEFA Conference League competitions until the conclusion of the 2026/27 football season.  

Stoiximan, an additional Kaizen-operated brand in Greece and Cyprus, will serve as the official sponsor of the European quarterfinal competitions in those nations, in accordance with the agreement.  

The agreement was negotiated in Monaco prior to the official draw of the competition and will conclude at the conclusion of the 2026/27 season. It will extend over the next three years. Additionally, the agreement aims to expand upon Kaizen's previous partnership with UEFA, which resulted in Betano becoming the first-ever official wagering partner of EURO 2024.  

In the same vein, bet365 disclosed last week that it had executed an agreement to serve as the official global partner of the UEFA Champions League. 

"We are delighted to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League," stated Guy-Laurent Epstein, UEFA Marketing Director. We anxiously anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans, following the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer. 

Aris Dimarakis, Deputy CEO of Kaizen Gaming, also provided commentary, stating, "We established an impeccable partnership with UEFA during UEFA Euro 2024, which enhanced the experience of millions of fans worldwide who experienced the thrill of watching one of the most prestigious sports events." We are reuniting to provide support for the UEFA Europa League and UEFA Conference League, building on our previous success. 

Kaizen Gaming's most recent announcement is in close alignment with its partnership agreement with Gaming Corps in Bulgaria.