PointsBet < Following its entire platform, Ontario Playtech claimed that its RNG casino and live offers went live on the first day of the market opening via several partnerships.
Playtech added that the next wave of partnerships in Ontario would be revealed in the next weeks.
Playtech was formerly engaged in the province serving Ontario Lottery and Gaming Corporation with data analytics tools and other services.
The business said in January that NorthStar Gaming's launch in the newly controlled province would feature its IMS platform, casino, live casino, poker and bingo technologies.
"This is a sizable market with great significance for Playtech in North America," chief operating officer Shimon Akad of Playtech stated.
"We are happy to have started with several licensees on day one and looking forward to keep launching with more of our partners in the next days. Ontario should also lead in responsible gaming, where our artificial intelligence technology and capacity to examine specific player conduct will be especially valuable and pertinent.
Following almost three years of research after the province government announced intentions to revoke the lottery's online gambling monopoly in April 2019, Ontario's regulated market was launched.
Final rules for online betting and gaming were released last September; the government also passed laws allowing a licensing system back in 2020.
Head of regulatory affairs for Playtech, Charmaine Hogan also said: "We fully welcome Ontario's igaming market launch as we keep improving our efforts on sustainability of the gaming sector in general."
"An effective regulatory system brings operators and suppliers under local control and, as is the case in Ontario, with a strong emphasis on the protection of players from the outset.
Artificial intelligence is being employed by Playtech to enable the analyses of player activity and flag early on hazardous play signals as well as to interact with those players, in-play and in a personalised manner utilising automated tools and tailored messaging.
Although the adoption is with operators, we want to see a more responsible and sustainable entertainment industry in the long run – and we aim to continue engaging, wherever we can, with all interested parties and sharing good practices as well as our research findings. We offer our technology, tools, as well as experience to all.
Amid continuous negotiations on a possible takeover of the company by TTB Partners, Playtech reported €112.3m (£93.4m/$123.3m) in adjusted net profit last month.
