The Pennsylvania Gaming Control Board (PGCB) has granted interim authorisation to EveryMatrix.
This will enable EveryMatrix to provide services, including its iGaming content aggregator, to operators who are also licensed in the state.
BetParx, BetMGM, Rush Street Interactive, and DraftKings will distribute the content suite.
Erik Nyman, President of EveryMatrix Americas, stated, "EveryMatrix's objective has been to establish direct partnerships with prominent operators and to guarantee complete market access."
"We have successfully accomplished this by obtaining regulatory approval in Pennsylvania."
"This is an excellent commencement to 2024." We will persist in the deployment of our games portfolio and aggregation services to address the content deficit and introduce advanced bonus and gamification features that are entirely novel to the US market.
Pennsylvania is the sixth North American market in which the technology and content provider has gone live, with the others being Connecticut, New Jersey, Michigan, West Virginia, and Ontario in Canada.
Nyman continued, "This will provide US players with the ultimate user experience that they can only receive through EveryMatrix and significantly enhance our customers' portfolios with proven, localised revenue-generating titles."
EveryMatrix offers a variety of products, such as slotMatrix, a gambling content aggregator; moneyMatrix, a payments processing solution; and partnerMatrix, an affiliate and agent system.
Pennsylvania recently reported $5.7 billion in gaming revenue for 2023, a 9% increase from the previous year.
This was primarily propelled by iGaming, which experienced a 28% annual growth rate.