Following a warning from the Gaming Authority (KSA), a Dutch football club has chosen to withdraw its proposed advertisement on a city structure, which featured the club captain. 

The strategy entailed the projection of a life-size image of the captain wearing a blouse emblazoned with the logo of an online gaming provider with which the club has a sponsorship agreement. 

The football club was compelled to abandon the initiative after the KSA claimed that such an action would be in violation of regulations.

The football club's proposal was initially intended as a tribute; however, the KSA was notified and determined that it was not a case of sports sponsorship, but rather untargeted advertising for online wagering. 

In contrast to sports sponsorship, which involves the neutral mention of the sponsor's logo or name on the attire of professional athletes, this instance did not establish a direct connection between the promotion, the practice of the sport, and the venue where the sport is performed. 

The KSA also suggested that the advertisement could potentially violate the prohibition against the use of role models, as it was intended to showcase a well-known athlete.

The football club, the gaming provider, and the municipality where the advertisement was intended were informed of the KSA's stance. Furthermore, the KSA issued a warning that the implementation of the plans would result in a preventive sanction. 

As a result, the football club elected to withdraw the intended advertisement, thereby preventing the potential violation.